GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding?
https://www.facebook.com/gmppublicrelations/videos/1497360630373435/
#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and is, perhaps, the first Instagram study looking at political communication, …
Read more “Research: Instagram study on Romanian Presidential Elections is out now”
GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding?
https://www.facebook.com/gmppublicrelations/videos/1497360630373435/
I had the pleasure to moderate the 6th International Crisis Communication Conference which Quadriga University hosted during the 5th and 6th of April. Two intense days packed with panels, presentations, workshops and a simulation game and plenty of food for thought. A brief summary Prof. Dr. Denis Fischbacher-Smith witty keynote reminded participants how instrumental managers are …
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …
Read more “PR Conversations with Thomas Stoeckle on PR for the 21st century”
GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should PR practitioners measure after a crisis. Like with the PROI …