The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …
Read more “New publication: PESO media strategy shifts to SOEP”
 This year I had the pleasure to be invited to join the Salzburg Academy on Media and Global Change as a visiting scholar. Organized by the Salburg Global Media Seminar and hosted at the stunningly beautiful Schloss Leopoldskron, the academy describes itself as a “multidimensional initiative that provides curricular materials, more about training and …
A summary of the Social Media Management – content planning, prosthesis daily routine and tools workshop delivered on June 11 as part of BU’s Festival of Learning “Only organizations with big budgets do well on social media” someone told me yesterday at the Social Media Management workshop I ran as part of BU’s Festival …
The Social media for charities event ran with Adido was a success. News about the event and associated initiative were also featured on BU’s News and Events website as well as on the Dorset Chamber.
Today is was an excellent day when teaching, prothesis consultancy and practice were brought together.