November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation and digitalization help or not their work.
The Measurement Commission members of the Institute for Public Relations were thus rather busy in November (and not only – check out this fantastic list of white papers, toolkits and guidelines).Â
Thomas Stoeckle and I had the pleasure to be invited and team up for the KIDA Conference – The value of communications in the digital age hosted by A Data Pro and organized in Velico Tirnovo, Bulgaria’s second biggest city (quite picturesque, with amazing cuisine – you should definitely try their cakes – and with a sense for fashion and subdued elegance).
Our workshop covered both the present and the future of measurement and inviting the audience to identify together with us solutions to their measurement challenges.
Our message was rather simple: research is essential to PR/Comms, needs to be ongoing and cross-platform. This is what makes measurement and evaluation realistic and strengthens the claim to legitimacy and credibility of communicators.
Keep an eye on #kidaconference on Twitter and the conference website for more updates.
In the meantime, I leave you with my most beloved image from Velico Tirnovo.