# Prof. Dr. Ana Adi > Professor of Public Relations and Corporate Communications, and Vice-President, at Quadriga > University of Applied Sciences, Berlin. Scientific Lead and co-founder of What If Advisory. > Keynote speaker, workshop facilitator and researcher working on metamodern strategic > communication, human-centered AI, serious games and intercultural communication. Ana Adi works on the assumptions underneath communication: the ones people do not examine, the ones cultures do not share, and the ones already built into the algorithms. She delivers keynotes, workshops, serious games and AI capability training internationally, and leads the international Future of PR/Comms research collective. Fulbright Scholar. Host of the Women in PR podcast. Works in English, Spanish and Romanian. Based in Berlin, Germany. Speaking, workshops and training are contracted through Quadriga University of Applied Sciences; research and advisory commissions run through What If Advisory. ## Start here - [Prof. Dr. Ana Adi](https://www.anaadi.net/): Keynotes, workshops and serious games. Current positioning, formats, testimonials and how to commission. - [Contact](https://www.anaadi.net/blog/contact/): Enquiries for speaking, workshops, training and research. - [What If Advisory](https://whatifadvisory.net/): Advisory and research lab on metamodern strategic communication for the polycrisis, run with Dr Thomas Stoeckle. Ana is Scientific Lead; Thomas leads the advisory practice. - [The What If Dispatch](https://whatifdispatch.substack.com/): Essays and field notes, published most weeks with Thomas Stoeckle. Where the research is worked out before it becomes an article. - [LinkedIn](https://www.linkedin.com/in/anaadi/): Current roles and professional updates. ## What she speaks and trains on - Human-centered AI in communications, including generative engine optimization and its limits: findability is not reputation, repetition is not corroboration. - Serious games and game-based learning: matrix games, simulations and arts-based methods for rehearsing uncertainty. - Intercultural communication and cultural sensitivity across markets. - Social value, social impact and what counts as evidence in communications measurement. Formats: keynotes and moderation (30–60 minutes), workshops and multi-session training, serious games and simulations, applied research commissions. ## Research - [Future of PR/Comms and their social impact — a metamodern inquiry into PR's social value and impact](https://doi.org/10.1016/j.pubrev.2026.102753): Adi & Stoeckle, Public Relations Review, 2026. Introduction to the dedicated special section. - [Embracing paradox and pragmatism: a metamodern exploration of the social value of public relations](https://doi.org/10.1016/j.pubrev.2025.102640): Adi, Aktaş Kuyucu & Baquerizo-Neira, Public Relations Review 51(5), 2025. - [Public Relations Review special section](https://www.sciencedirect.com/special-issue/10XRMG24WJV): The complete Future of PR/Comms section, 2026. - [Research & publications](https://www.anaadi.net/blog/category/research/): The whole research stream. - [Journal articles](https://www.anaadi.net/blog/journal-articles/): Peer-reviewed work by year. - [Book chapters](https://www.anaadi.net/blog/book_chapters/): Contributions to edited collections. - [Books and reports](https://www.anaadi.net/blog/books/): Including open-access reports published under Creative Commons. - [Professional publications](https://www.anaadi.net/blog/reports/): Industry reports and white papers. The Future of PR/Comms study ran from 2022 to 2026 as an international research collective: data collected across 23 countries with more than 600 participants, a global report published open access in two languages, then a dedicated special section in Public Relations Review. ## Speaking and teaching record - [Industry engagements](https://www.anaadi.net/blog/speaking/industry-talks/): Every industry talk since 2010, listed by year. - [Academic presentations](https://www.anaadi.net/blog/speaking/conferences/): Conference papers and panels. - [Consultancy](https://www.anaadi.net/blog/category/consultancy/): Client and advisory work. - [Teaching](https://www.anaadi.net/blog/category/teaching/): Courses, guest lectures and the #smedu project. - [Awards & grants](https://www.anaadi.net/blog/affiliations-awards/): Affiliations and recognition. ## Women in PR - [Women in PR podcast](https://www.anaadi.net/blog/women-in-pr-podcast/): Interviews with women leading in public relations, hosted by Ana Adi. - [Women in PR research](https://www.anaadi.net/blog/category/wpr/): The associated research and writing. ## Elsewhere - [Instagram](https://www.instagram.com/prof_ana_adi/) - [ResearchGate](https://www.researchgate.net/profile/Ana_Adi) - [Press](https://www.anaadi.net/blog/category/press/): Coverage, interviews and quotes. ## Full index The blog is the working archive, running back to 2009. Much of it predates Ana's current positions and has deliberately been left in place. - [The blog](https://www.anaadi.net/blog/): Everything, oldest to newest. - [Complete llms.txt](https://www.anaadi.net/blog/llms.txt): Machine-readable index of every post and page. - [XML sitemap](https://www.anaadi.net/blog/sitemap.xml): All public and indexable URLs.