Teaching at a university of applied sciences and in executive MBA programs comes with its perks. Among them is the possibility to share knowledge in a variety of formats: courses, certificates and programs. It all depends on the time, budget, focus and effort you want to put in (from a quick 4 hours course up …
Read more “Work with me: courses, certificates, conferences, games”
FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group …
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. …
I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even …
The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments …
ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 …
FREE DOWNLOAD At the time of the COVID-19 pandemic when women’s research outputsdwindled (Fazackerley, 2020) and many practitioners’ levels of pressureand stress increased due to a higher demand for communication servicescoinciding with the reduced access to support services including childcare,this book aims to reflect on the progress made so far and contribute tokeeping the discussion …
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud …
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The …
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the …
DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work …
Read more “PR2025 – future-proofing PR/Comms (free download)”
Our starting point was simple and uncomfortable:
If digital transformation is reshaping how we communicate, learn and work, why are academia and practice still operating like parallel universes?
In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations …
Read more “IPR Webinar | The Future of PR: Social Impact in the Age of AI”
The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and …
Read more “Collaboration needed: DirCom conference take-aways”
Anke Schmidt’s journey and Women in PR interview In this conversation of the Women in PR podcast, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural …
Read more “The Art of Indirect Influence: Leading Global Communications Teams”
